August 8, 2010

Say hello to SmartWool

We are extremely excited to announce that SmartWool has become one of the newest members of the BUK family. One of the fastest growing brands in the outdoor industry and makers of the most comfortable socks and under-layers, we will help SmartWool own the "Active Mountain Lifestyle" category by virtue of a highly immersive brand site and e-comm store. Not only do we love our SmartWool socks, but ski trips to SteamBoat Springs aren't so bad either!