2K Sports
2K Sports
CLIENT 2k Sports
TYPE Website
INDUSTRY Entertainment
LAUNCHED Aug 2008
THE PURPOSE: Completely re-hauling a brand's website from scratch is never an easy undertaking, and in the case of 2K Sports, it was a labor of love. Not surprisingly, there's a good number of gamers at Buk, so we had a fun time rebranding and redesigning 2K's online presence. THE PLAN: From the dynamic feature set on the homepage, to some pretty intense CSS, Javascript and Papervision, the cool factor of these additions is only rivaled by the site's deep and easy to use back end. Virtually every piece of content on the site is handled by it, empowering 2K's team to keep the site updated and fresh. THE OUTCOME: 2K continues to be a leader in technology, as its website garners thousand and thousands of unique visitors each day, making it the definitive place for everything 2K.