Kelty
Kelty
CLIENT Kelty
TYPE Website
INDUSTRY Retail / Cons. Goods
LAUNCHED Jan 2007
Kelty's wide range of outdoor products needed a new home that reflected its commitment to quality and innovation. BKWLD was presented with the problem of creating a link between the hardcore outdoor enthusiasts and the casual weekend warriors - both important segments of Kelty's diverse user base. To complete this task, BKWLD infused the site with a "lifestyle flair" that spoke to the active families, to the rock climber with young kids who still considered himself to be an enthusiast, and also to the diehard outdoorsman. Coupled with full-motion video, clear and concise searches, and custom content management systems, the Kelty site becomes as dynamic as the customer base that drives it.