Visit California Snow
Visit California Snow
CLIENT California Travel and Tourism Commission
TYPE Website
INDUSTRY Travel + Tourism
LAUNCHED Nov 2006
Everyone knows California has some of the most amazing beaches in the world, but perhaps the crown jewel of California's outdoor world is Lake Tahoe and the incredible snow and mountains it provides. To help strengthen and educate consumers of this fact, BKWLD developed fun and engaging snow oriented websites, harnessing the laid back vibe of boarding in Cali. This idea was executed through wildly successful viral games and applications that included loads of user generated content through photo submissions, rider soundtracks and video editing. Like with most of our clients, we extended the website's vibe into a successful online web campaign complete with normal and flash banners.