Who Do U Want 2B
Who Do U Want 2B
CLIENT California Community Colleges
TYPE Website
INDUSTRY Education
LAUNCHED Mar 2008
To help the California Department of Education and California Community Colleges spread the message of how vital and important Community College and career technical education is to the state, we created the "Who Do U Want 2B" campaign with local advertising heavyweights Runyon, Saltzman and Einhorn. We created the design direction for the entire campaign, as well as the underlying message of "No one ever told me I could make a living off this" that looked to empower students into realizing that they could do what they love, and get paid to do it (like we do everyday at Buk!). We also shot and produced the testimonial videos ourselves, in the beginning of what will be a huge amount of content made with real students, for students.