Windows Live - Operation Smile
Windows Live - Operation Smile
CLIENT Microsoft
TYPE Viral Marketing
INDUSTRY Advertising
LAUNCHED Nov 2007
Working closely with Microsoft and Wexley School for Girls, we helped create an interactive map and website to showcase the wonderful smiles people were sharing in honor of the charity Operation Smiles. In little over two weeks, the site already had garnered over a quarter million smiles viewed and continues to grow each day. Additionally, we worked with Firstborn and Digital Kitchen to create Flash photo kiosks at events in New York City and Los Angeles, that snapped people's smiles on the ground, and sent them to the website.