BKWLD

Client

Corona

Agency: Pereira & O'Dell

About

Continuing our collaboration with Ad Age's Small Agency of the Year, we helped design and develop the nucleus for their campaign to make Corona Light the 'most liked' light beer on Facebook. By sending users through a Flash Facebook App that engaged with a quiz to find their other likes (including brunch, whiffle ball and tan lines) as well as a competition to make their own state Corona Light's biggest fan, all actions were tracked and shared back to their Facebook wall, helping spread engagement, fun and ultimately increase Corona Light's number of likes.