When the Denver-based band Drop Dead, Gorgeous released their album "Worse Than a Fairy Tale", they wanted to create an experiential rollout leading up to the release date. Drop Dead, Gorgeous and Suretone Records tasked us with creating that experience, based on the lyrical concept story of a 30-year -old killing spree and the fictional town of "Saylor Lake".  In the weeks leading up to the album release, we created and revealed new crime scene photos, police reports and coroners reports. The story line and clues spawned thousands of message board detectives, all asking, "Who was really the killer?"