About

BKWLD worked with Butler Shine Stern and Partners to promote Lucas Arts’ video game “Fracture”. Playing to our target audience, we turned the concept that banner ads shouldn’t be intrusive to a site’s content on it’s head. 

By allowing users to interact with the weaponry from the game itself, they could blast, destroy and char the contents of the sites displaying the banners. An innovative experience, the results were massive impressions and click-throughs.

Tags

Video Game, Interactive Banners