Gravis
Gravis Footwear, owned by Burton, wanted a new feel for their online presence. They stand in stark contrast to the normal action-sports shoe and bag brand, so we helped Gravis differentiate themselves from the 'bro-brah' tone of their contemporaries.
Using a blend of Flash, AS3 and some slick Papervision, our vision made the product the website's star. By not relying on the users lifestyle to define the vibe, we let Gravis define the vibe of the user's lifestyles.