Client
Kelty
Agency: Glass McClure
About
Kelty’s wide range of outdoor products needed a new home, a home that reflected Kelty's commitment to quality and innovation. BKWLD was charged to create a link between the hardcore outdoor enthusiasts and the casual weekend warriors - both important segments of Kelty’s diverse user base.
To complete this task, BKWLD infused the site with a “lifestyle flair” that speaks equally to the active families, to the rock climber with young kids who still considers himself to be an enthusiast, and to the diehard outdoorsman.
Coupled with full-motion video, clear and concise searches, and custom content management systems, the Kelty site is as dynamic as the customer base that drives it.
