Back To Work

RADIOSHACK NETOGETHER

Client

RadioShack

Agency: Butler Shine Stern & Partners

About

Working with Butler, Shine, Stern & Partners on their rebranding of RadioShack as "The Shack", we built the website that stood as the cornerstone of this huge event. To kick off their efforts, they had a cross-country 'web-chat' powered by one 20 foot laptop in New York City, and another in San Francisco. Bands like the Roots, a handful of celebrities and comedians helped emcee the three day festival. Our website housed both of the video feeds from the event, as well as user comments, videos and more.

It was an exciting blend of our ability to collaborate with an agency, usage of Flash/Papervision/Flex and some good ol' fashion elbow grease as it required us to watch the website 24 hours a day for three days.