Redledge
How many lava monsters do you pass on the way to work?
An emerging outdoor company, Red Ledge, came to BKWLD to create a user-friendly website that would reinvent their brand and showcase their quality affordable clothing. We created a series of Flash panel animations that poke fun at the “extreme” message pushed by some of their industry competitors.
The result is an enticing and witty site, which shows the world that outdoor clothing can be worn for everyday life, not just to endure the Alaskan wilderness.