About

Our colleagues at Runyon Salzman and Einhorn, needed a new, fresh approach to solve a major issue. The problem? Enrollment in vocational courses at California Community Colleges was down and awareness was zero. 

BKWLD was commissioned to bring life into a tired topic.  We created the branding, identity, tag line, and art direction for the ‘Who Do You Want 2 Be’ campaign, cumulating with an immersive site that used low-budget style videos of 15 guys and gals telling real stories about their success from career-driven courses.

Capabilities

AJAX, Illustration, Photography

Tags

Education, Changing Behavior, College, Campaign